IF I CHARGE $75 FOR A 1-HOUR SHOOT, I’LL BE MAKING $75 PER HOUR!!??????
MYTH #2: IF I CHARGE $75 FOR A 1-HOUR SHOOT, I’LL BE MAKING $75 PER HOUR!!!
You would be doing VERY well if you had enough clients to spend half of your work week actually shooting 1-hour sessions. So, that means you’re only earning $35 per hour now. But wait! You have to post-process your photos, which takes about 30 minutes for every 1-hour of shooting. Now you’re making $30 per hour. Then, you realize that you have to spend time driving to and from the shoot location, which is another 30 minutes. Now you’re making only $25 per hour. Oh, and you have to set up the shoot with the client, send proofs, and work on prints. Oh, and remember that advertising thing? It takes time, too. You get the idea.
Quite honestly, it is the rare photographer that can charge $75 for a 1-hour shoot and make it work financially, unless you’re getting the client to pay for individual prints or some other premium. In my experience, photographers who only get $75 for a one-hour shoot will not end up surviving unless they have low overhead and are extremely efficient in completing other necessary tasks.
Solution to problem #2: I always get asked how much to charge for portrait photography. It is impossible to answer generally. Sit down and figure out how much it costs you to be in business, and then how much you can add to that price without charging a price that is outside the ballpark.
by JIM HARMER